Rootly specializes in incident management solutions for businesses, particularly in the tech industry. The platform helps companies manage unexpected events that disrupt normal operations by integrating with popular tools like Slack, PagerDuty, Jira, and GitHub. This integration allows teams to coordinate their responses effectively and keep stakeholders informed. Rootly's features include status pages, timelines, action items, postmortems, playbooks, and workflows, which enable teams to document incidents, track progress, and implement solutions systematically. Unlike many competitors, Rootly focuses specifically on the needs of tech companies, providing tailored tools for software development and IT services. The company's goal is to help these businesses minimize downtime and maintain service quality through efficient incident resolution. Rootly operates on a subscription-based model, offering various pricing tiers to accommodate both small startups and large enterprises.