Ridecell provides a platform for fleet management and shared mobility services, catering to clients who own and manage vehicle fleets, such as car rental companies and delivery businesses. The core of Ridecell's offering is the Fleet Transformation Cloud, which integrates data insights with digital vehicle control to automate workflows and resolve fleet issues, enhancing operational efficiency and sustainability. Additionally, Ridecell offers a car sharing service called Ridecell Shared, allowing customers to rent vehicles for various durations, supported by real-time vehicle monitoring and automated dispatch for maintenance. Unlike traditional fleet management systems, Ridecell focuses on automation and sustainability, making it an attractive option for businesses aiming to optimize their fleet operations while minimizing their environmental impact.