Raptive

Supports content creators with advertising solutions

New York City, New York, United States

About Raptive

Raptive helps content creators turn their work into successful brands and businesses in the digital media and advertising space. The company provides a managed service for advertising, which means it takes care of the complex aspects of ad management, allowing creators to focus on making great content. By using advanced technology and industry knowledge, Raptive helps creators increase their revenue, with many seeing an average boost of 20%. Unlike other companies, Raptive's success is tied to the success of its clients, as it earns a percentage of the ad revenue generated. The goal of Raptive is to create a future where creators can thrive financially, having already paid out $2 billion to support them. Raptive stands out by advocating for creators and helping them navigate the competitive digital landscape.

New York City, New YorkHeadquarters
1999Year Founded
$30.8MTotal Funding
SERIES_DCompany Stage
Consumer Software, Consumer GoodsIndustries
501-1,000Employees

Risks

AI-generated content rise may reduce demand for human-created content, impacting Raptive's model.
Google's AI search summaries could divert traffic from creators' websites, reducing ad revenue.
Raptive's reliance on partners like TripleLift exposes it to operational or financial risks.

Differentiation

Raptive empowers creators with advanced ad management, boosting revenue by 20% on average.
The company offers a unique managed service model, aligning success with client growth.
Raptive's focus on diverse content creators sets it apart in the digital media space.

Upsides

Partnership with TripleLift enhances diverse advertising solutions, appealing to brands with DE&I goals.
AI-powered 'Raptive Intelligence' increases ad effectiveness by making authentic audience connections.
'Keep it real' campaign positions Raptive as a leader in ethical digital practices.

Funding

Total raised$30.85 M
Latest valuation$63.40 M
StageSERIES_D