Quotient Technology operates in the digital advertising and promotions market, helping businesses plan and execute strategic promotions and media campaigns. The company uses proprietary data, including consumer spending, location intelligence, and purchase intent data, to target and optimize these campaigns, aiming to enhance consumer engagement and maximize return on investment (ROI). Quotient stands out from competitors by leveraging its unique position within the retail ecosystem, facilitating connections between retailers, advertisers, and consumers. The goal of Quotient is to drive effective promotional efforts that yield valuable outcomes for businesses across various consumer touchpoints.