Qualtrics provides Experience Management (XM) software that helps organizations enhance the experiences of their customers and employees. The XM platform uses artificial intelligence to collect and analyze data from various sources, allowing businesses to make informed decisions. Qualtrics offers three main suites of tools focused on customer feedback, employee engagement, and product performance, enabling organizations to monitor and improve these areas continuously. This approach helps businesses increase market share, accelerate growth, and build brand loyalty. Qualtrics operates on a subscription-based model, providing clients with access to its platform and additional professional services like consulting and training. The company's goal is to empower organizations to understand and improve their experiences, making it a valuable partner for those looking to drive growth and enhance their brand.