Pulley provides tools for managing cap tables, which are essential for startups and founder-led companies to understand and optimize their equity. The platform simplifies the complex process of managing ownership distribution, investor relations, and compliance, making it easier for entrepreneurs and early-stage businesses to navigate these challenges. Pulley's software operates on a subscription model, allowing clients to access its services as a software-as-a-service (SaaS). What sets Pulley apart from its competitors is its focused approach on equity management, specifically designed to support the unique needs of startups. The company's goal is to empower entrepreneurs to start and grow their businesses by providing clear insights into their equity structure.