Pocket Gems creates engaging mobile games aimed at casual gamers who seek relaxation and entertainment. Their games, such as "Episode," an interactive storytelling platform, and "War Dragons," a 3D real-time strategy game, are designed to captivate a wide audience. The company uses a freemium model, allowing players to download and play games for free while offering in-app purchases and advertisements for revenue. Pocket Gems stands out in the competitive mobile gaming market by focusing on creativity and originality in game development, which has helped them build a loyal user base. Their goal is to continue developing innovative games that enhance user engagement and enjoyment.