Pixability

Optimizes YouTube advertising for brands

Boston, Massachusetts, United States

About Pixability

Pixability specializes in optimizing YouTube advertising for brands and agencies across various industries, including fashion, beauty, sports, gaming, travel, food, automotive, and quick-service restaurants. The company provides a platform that offers insights, brand suitability, and performance metrics, ensuring that ads are placed in contexts that align with the brand's values and target audience. This helps maintain brand safety and avoids content that could harm the brand's reputation. Pixability operates on a business model that includes both self-serve and managed services, allowing clients to either manage their own campaigns or have Pixability's team handle the optimization. The platform performs 37,000 optimizations daily to ensure ads reach the most relevant viewers, maximizing return on investment. Pixability's goal is to enhance video marketing strategies for its clients by providing effective advertising solutions tailored to their needs.

Boston, MassachusettsHeadquarters
2008Year Founded
$26.7MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Consumer SoftwareIndustries
51-200Employees

Benefits

Unlimited Paid Time Off
Stock Options

Risks

Emerging platforms like TikTok and Instagram Reels increase competition in video advertising.
Privacy concerns and data regulations may lead to advertiser backlash.
Economic downturns could reduce spending on video advertising, impacting revenue.

Differentiation

Pixability is the only YouTube Measurement Partner certified for Brand Suitability.
PixabilityONE platform offers unique insights not available elsewhere in the industry.
Pixability performs 37,000 optimizations daily, ensuring maximum ad relevance and ROI.

Upsides

Partnership with Cedara attracts environmentally-conscious brands seeking emissions management solutions.
New contextual data solution addresses transparency and brand suitability in CTV advertising.
Expansion of diverse creator networks aligns with industry trends towards diversity and inclusion.

Funding

Total raised$26.74 M
Latest valuation$91.00 M
StageSERIES_C