PerformLine specializes in marketing compliance software that helps businesses ensure their marketing practices meet legal and regulatory standards. This is particularly important for companies in regulated industries, such as banks and financial institutions, as it helps them avoid fines and protect their brand reputation. The company's software platform automates the monitoring and enforcement of marketing compliance by scanning and analyzing marketing materials across various channels, including social media, websites, and emails. This allows businesses to quickly identify and address compliance issues. PerformLine operates on a subscription model, where clients pay a recurring fee to access the platform, providing a steady revenue stream that supports ongoing technology development. The goal of PerformLine is to simplify the complex task of marketing compliance, enabling clients to mitigate risks and ensure brand safety.