PerformLine

Marketing compliance software for businesses

Morristown, New Jersey, United States

About PerformLine

PerformLine specializes in marketing compliance software that helps businesses ensure their marketing practices meet legal and regulatory standards. This is particularly important for companies in regulated industries, such as banks and financial institutions, as it helps them avoid fines and protect their brand reputation. The company's software platform automates the monitoring and enforcement of marketing compliance by scanning and analyzing marketing materials across various channels, including social media, websites, and emails. This allows businesses to quickly identify and address compliance issues. PerformLine operates on a subscription model, where clients pay a recurring fee to access the platform, providing a steady revenue stream that supports ongoing technology development. The goal of PerformLine is to simplify the complex task of marketing compliance, enabling clients to mitigate risks and ensure brand safety.

Morristown, New JerseyHeadquarters
2007Year Founded
$10.8MTotal Funding
DEBTCompany Stage
Enterprise Software, LegalIndustries
51-200Employees

Benefits

Hybrid Work Options

Risks

Increased regulatory scrutiny on UDAAP may challenge PerformLine's clients, affecting satisfaction.
Dark patterns in digital marketing may require costly enhancements to PerformLine's detection capabilities.
Complex third-party risk management could strain PerformLine's resources and service delivery.

Differentiation

PerformLine offers end-to-end sales and marketing compliance across multiple consumer channels.
The platform automates compliance monitoring, reducing manual processes and increasing efficiency.
PerformLine serves highly regulated industries, including banks and fintechs, ensuring strict compliance.

Upsides

Increased focus on UDAAP compliance presents growth opportunities for PerformLine in the financial sector.
Organizations plan to invest more in compliance technology, boosting demand for PerformLine's solutions.
Kristie Goodgion's appointment as CFO could enhance PerformLine's financial strategies and growth.

Funding

Total raised$10.84 M
StageDEBT