PEAK6 operates as an investment firm that focuses on redefining traditional investment strategies. The firm utilizes a unique approach that combines entrepreneurial drive with advanced trading technology to achieve exceptional results in the financial markets. PEAK6 emphasizes a culture of innovation and offers programs like a trading technology boot camp to develop talent in the industry. Unlike many investment firms, PEAK6 prioritizes a visionary perspective that encourages new ideas and methods in trading and investment. The company's goal is to deliver outstanding performance while fostering a dynamic environment for both employees and clients.