Pax8 operates a cloud marketplace that connects businesses with a variety of cloud-based solutions, including software and infrastructure services from major vendors like Amazon Web Services and Microsoft. Clients such as IT service providers, managed service providers (MSPs), and value-added resellers (VARs) use Pax8's platform to access these solutions and enhance their service offerings. The marketplace not only provides cloud solutions but also includes educational resources through the Pax8 Academy, which helps clients understand and utilize cloud technology effectively. Unlike many competitors, Pax8 emphasizes building a collaborative ecosystem where partners and vendors can work together, offering insights and coaching to help businesses grow. The company's goal is to empower its clients by providing the tools and knowledge they need to succeed in the cloud computing market, generating revenue through a subscription model and sales of cloud services.