Ogury

Personified advertising technology for mobile platforms

London, England, United Kingdom

About Ogury

Ogury specializes in Personified Advertising within the AdTech industry, focusing on mobile platforms. The company has created an advertising engine that combines brand performance, audience interests, and privacy protection into a single technology stack. This engine delivers engaging, fully on-screen ads that encourage user interaction and enhance the mobile advertising experience. Ogury's unique approach to targeting is based on personification data, which includes contextual and semantic insights, as well as proprietary audience data gathered through surveys and ad interactions. This ID-less technology allows Ogury to achieve effective branding results while ensuring consumer privacy. Unlike its competitors, Ogury prioritizes brand safety by protecting against unsafe data, inappropriate content, and fraud. The company's goal is to provide brands with impactful advertising solutions that reach specific audiences while maintaining high standards of privacy and safety.

London, United KingdomHeadquarters
2014Year Founded
$89.5MTotal Funding
SERIES_CCompany Stage
Consumer Software, CybersecurityIndustries
501-1,000Employees

Benefits

Health Insurance
Mental Health Support
Flexible Work Hours
Paid Vacation
Life Insurance
401(k) Company Match
Hybrid Work Options

Risks

Emerging AdTech competitors focusing on privacy-centric solutions may dilute Ogury's market share.
Potential EU data privacy law changes could require significant adjustments to Ogury's technology.
Economic downturns might reduce brand spending on Ogury's advertising solutions.

Differentiation

Ogury's ID-less technology ensures privacy while delivering effective advertising solutions.
The company integrates brand performance, audience interests, and privacy in one mobile-optimized stack.
Ogury's personified advertising uses proprietary data for precise, privacy-focused targeting.

Upsides

Increased demand for ID-less solutions boosts Ogury's relevance amid tightening privacy regulations.
Mobile-first strategies among advertisers align with Ogury's mobile-optimized ad solutions.
Growing importance of contextual advertising supports Ogury's personified advertising approach.

Funding

Total raised$89.49 M
Latest valuation$250.00 M
StageSERIES_C
$50
$250.00 M
$15
$77.00 M
SERIES A
2/28/2015
$3
$17.00 M
$2
$10.50 M