ODAIA

AI platform for healthcare provider engagement

Toronto, Ontario, Canada

About ODAIA

ODAIA specializes in predictive analytics and commercial insights for the life sciences sector. Its main product, MAPTUAL, is an AI-driven platform that helps pharmaceutical companies connect with healthcare providers (HCPs) more efficiently, ultimately speeding up the process of getting therapies to patients. MAPTUAL consists of two key solutions: MAPTUAL Field, which supports sales teams in targeting and engaging HCPs, especially in challenging market conditions, and MAPTUAL Sphere, which provides marketing teams with real-time analytics and future predictions to enhance decision-making. Unlike its competitors, ODAIA focuses on creating human-centric software that fosters meaningful interactions between pharmaceutical companies and HCPs. The company's goal is to streamline the therapy delivery process and improve health outcomes by leveraging advanced analytics and insights.

Toronto, CanadaHeadquarters
2018Year Founded
$42.2MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Enterprise Software, HealthcareIndustries
51-200Employees

Risks

Generative AI's rapid evolution could outpace ODAIA's current capabilities.
Integration with Veeva Vault CRM may face technical challenges or delays.
Reliance on a few large clients poses financial risk if they switch to competitors.

Differentiation

ODAIA combines process mining, customer journey mapping, and AI in its CDP.
MAPTUAL offers real-time insights for sales and marketing in the life sciences.
ODAIA's Customer Science integrates AI, data science, and behavioral science.

Upsides

ODAIA's partnership with Veeva enhances HCP engagement through real-time predictive insights.
MAPTUAL automates customer segmentation, allowing rapid market adjustments.
ODAIA's $34M CAD Series B funding shows strong investor confidence.