ODAIA specializes in predictive analytics and commercial insights for the life sciences sector. Its main product, MAPTUAL, is an AI-driven platform that helps pharmaceutical companies connect with healthcare providers (HCPs) more efficiently, ultimately speeding up the process of getting therapies to patients. MAPTUAL consists of two key solutions: MAPTUAL Field, which supports sales teams in targeting and engaging HCPs, especially in challenging market conditions, and MAPTUAL Sphere, which provides marketing teams with real-time analytics and future predictions to enhance decision-making. Unlike its competitors, ODAIA focuses on creating human-centric software that fosters meaningful interactions between pharmaceutical companies and HCPs. The company's goal is to streamline the therapy delivery process and improve health outcomes by leveraging advanced analytics and insights.