MiQ

Programmatic media solutions for digital advertising

London, England, United Kingdom

About MiQ

MiQ specializes in programmatic media solutions, focusing on data-driven marketing campaigns in the digital advertising market. The company optimizes automated ad purchases that target specific audiences in real-time, helping clients like marketers and advertising agencies enhance their campaign effectiveness. MiQ provides a range of services, including data analytics, creative build, and trading insights, to maximize return on investment (ROI) for its clients. Its agnostic approach allows it to work with any data, demand-side platform, publisher, or exchange, ensuring tailored solutions for each client. MiQ differentiates itself from competitors through its expertise in data science and programmatic trading. The company aims for long-term growth, focusing on international expansion and client development.

London, United KingdomHeadquarters
2006Year Founded
$1MTotal Funding
SECONDARYCompany Stage
Data & Analytics, ConsultingIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Parental Leave
401(k) Company Match
Wellness Program
Remote Work Options
Flexible Work Hours
Hybrid Work Options

Risks

Pathlabs acquisition may lead to integration challenges affecting service delivery.
Focus on healthcare analytics could expose MiQ to regulatory compliance risks.
New leadership appointments may cause strategic misalignments affecting operational efficiency.

Differentiation

MiQ specializes in data-driven programmatic media solutions for diverse clients.
The company offers bespoke solutions tailored to each client's unique marketing needs.
MiQ's agnostic model allows collaboration with any data, DSP, publisher, or exchange.

Upsides

MiQ's acquisition of Pathlabs enhances its digital media execution capabilities.
The HDI measurement solution positions MiQ as an innovator in healthcare advertising.
Expansion of TV intelligence to Australia increases market share in the Asia-Pacific region.