MiQ specializes in programmatic media solutions, focusing on data-driven marketing campaigns in the digital advertising market. The company optimizes automated ad purchases that target specific audiences in real-time, helping clients like marketers and advertising agencies enhance their campaign effectiveness. MiQ provides a range of services, including data analytics, creative build, and trading insights, to maximize return on investment (ROI) for its clients. Its agnostic approach allows it to work with any data, demand-side platform, publisher, or exchange, ensuring tailored solutions for each client. MiQ differentiates itself from competitors through its expertise in data science and programmatic trading. The company aims for long-term growth, focusing on international expansion and client development.