Mediaocean provides technology solutions for the advertising industry, helping clients manage and optimize their advertising campaigns across multiple channels and formats. Its main product is a platform that integrates media planning, buying, creative management, and analytics, allowing for a seamless workflow among various partners in the advertising ecosystem. This platform manages a significant portion of global media spending, showcasing its importance in the industry. Mediaocean operates on a software-as-a-service (SaaS) model, where clients pay a subscription fee for access to advanced tools and a network of partners. The company also offers training programs to help clients maximize their use of the platform. Mediaocean differentiates itself by continuously enhancing its technology with artificial intelligence and focusing on diversity and inclusion, aiming to improve business outcomes for its clients.