Mediaocean

Provides omnichannel advertising technology solutions

New York City, New York, United States

About Mediaocean

Mediaocean provides technology solutions for the advertising industry, helping clients manage and optimize their advertising campaigns across multiple channels and formats. Its main product is a platform that integrates media planning, buying, creative management, and analytics, allowing for a seamless workflow among various partners in the advertising ecosystem. This platform manages a significant portion of global media spending, showcasing its importance in the industry. Mediaocean operates on a software-as-a-service (SaaS) model, where clients pay a subscription fee for access to advanced tools and a network of partners. The company also offers training programs to help clients maximize their use of the platform. Mediaocean differentiates itself by continuously enhancing its technology with artificial intelligence and focusing on diversity and inclusion, aiming to improve business outcomes for its clients.

New York City, New YorkHeadquarters
1967Year Founded
$39.4MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Consumer Software, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

Unlimited Paid Time Off
Flexible Work Hours
Paid Parental Leave
401(k) Company Match
401(k) Retirement Plan
Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Mental Health Support
Life Insurance
Disability Insurance
Family Planning Benefits
Fertility Treatment Support
Pet Insurance
Tuition Reimbursement
Wellness Program

Risks

Cookieless future challenges current data-driven strategies, requiring adaptation.
Innovid integration may pose operational challenges affecting service delivery.
Dependency on Comcast partnership could impact service offerings if disrupted.

Differentiation

Mediaocean manages $200 billion in media spend, showcasing its industry influence.
The platform integrates media planning, buying, and creative management seamlessly.
Mediaocean's SaaS model offers advanced tools and trusted partner networks.

Upsides

Flashtalking's cookieless solutions drive demand and industry recognition.
Innovid acquisition enhances dynamic creative optimization and verification capabilities.
Certified Service Partner Program expands reach with major advertising groups.

Funding

Total raised$39.40 M
Latest valuation$150.00 M
StageSERIES_B
$30
$150.00 M
$10
$52.50 M