Lokalise provides automated translation and localization services using artificial intelligence. Its platform is designed for software developers, product managers, and businesses aiming to reach global markets by engaging customers in their native languages. Users can collaborate on localization projects, assign tasks, and track progress, which streamlines the workflow. Lokalise operates on a subscription model, offering a 14-day trial without requiring a credit card. The service includes tools like translation memory and quality assurance checks, and integrates with platforms such as GitHub and Jira, making it easy for developers to implement localization. The company aims to help businesses save costs and enter new markets efficiently, while its cloud software is trusted by many leading brands.