Kevel provides customizable ad server solutions through its APIs, allowing businesses to create their own ad platforms without starting from scratch. Their services enable companies to quickly integrate various ad formats, such as sponsored listings and native ads, into their existing platforms. Clients range from e-commerce sites to event ticketing services and fintech companies, with examples including Slickdeals, Ticketmaster, and Klarna, all of which utilize Kevel's technology to enhance their ad offerings and revenue. Kevel differentiates itself from competitors by offering a flexible and speedy solution that allows businesses to launch custom ad platforms in weeks, rather than the months it typically takes with traditional ad servers. The company's goal is to empower businesses to drive ad revenue while maintaining a focus on security and user experience, enabling them to innovate in the digital advertising landscape.