Kevel

Customizable ad server solutions via APIs

Durham, North Carolina, United States

About Kevel

Kevel provides customizable ad server solutions through its APIs, allowing businesses to create their own ad platforms without starting from scratch. Their services enable companies to quickly integrate various ad formats, such as sponsored listings and native ads, into their existing platforms. Clients range from e-commerce sites to event ticketing services and fintech companies, with examples including Slickdeals, Ticketmaster, and Klarna, all of which utilize Kevel's technology to enhance their ad offerings and revenue. Kevel differentiates itself from competitors by offering a flexible and speedy solution that allows businesses to launch custom ad platforms in weeks, rather than the months it typically takes with traditional ad servers. The company's goal is to empower businesses to drive ad revenue while maintaining a focus on security and user experience, enabling them to innovate in the digital advertising landscape.

Durham, North CarolinaHeadquarters
2010Year Founded
$43.4MTotal Funding
SERIES_CCompany Stage
Consumer Software, Fintech, Consumer GoodsIndustries
51-200Employees

Benefits

Medical, dental, & vision
401k
Parental leave
Unlimited time off
Flexible working hours
Equity
Remote-friendly

Risks

Emerging competitors like Adzerk and PubMatic could capture market share from Kevel.
Privacy regulations like CCPA and GDPR may limit data use for ad targeting.
Economic downturns could reduce demand for Kevel's services in retail and fintech sectors.

Differentiation

Kevel offers customizable ad server solutions through APIs, enabling quick platform integration.
Kevel's AI suite, Kai, enhances campaign performance and revenue for retail media networks.
Kevel's Retail Media Cloud(TM) focuses on advanced product innovation for retail media networks.

Upsides

Increased demand for retail media networks drives innovation in ad-serving solutions.
Strategic partnerships, like with Placements.io, unify ad operations, sales, and finance processes.
Kevel's $23 million Series C funding indicates strong investor interest in scalable technologies.

Funding

Total raised$43.43 M
Latest valuation$115.00 M
StageSERIES_C