Karat provides financial services specifically designed for social media influencers and content creators. The company offers customized credit cards that take into account the unique financial situations of influencers, who often have significant online followings and income streams but may not have traditional credit histories. By using social media metrics such as follower count and engagement rates to evaluate creditworthiness, Karat enables influencers to access credit products that meet their needs. Unlike traditional banks, which may overlook this niche market, Karat focuses on the financial requirements of influencers, offering services like instant credit advances for sponsorship payments. The goal of Karat is to empower influencers with the financial tools they need to manage their businesses and finances effectively.