IONIQ builds digital platforms tailored to various industries, including healthcare and fintech. Their approach involves collaborating with entrepreneurs and industry experts to develop solutions that meet specific market needs. For example, IONIQ's Heartbeat Labs focuses on digitalizing healthcare, while finleap aims to transform financial services. Unlike many competitors, IONIQ has shifted its focus from adtech to data-driven solutions, allowing them to specialize in areas with high growth potential. The company's goal is to position Europe as a leader in the digital landscape by fostering entrepreneurship and facilitating digital transformation for a diverse range of clients, from startups to established businesses.