Hi-Rez Studios develops free-to-play video games that are accessible to a wide audience. Their games, such as SMITE, Paladins, and Rogue Company, generate revenue through in-game purchases, allowing players to enjoy the games at no cost while offering optional enhancements. The company focuses on a "games as a service" model, continuously updating their titles based on player feedback to maintain engagement and community involvement. Hi-Rez Studios differentiates itself by actively seeking player input through events and councils, fostering a strong community around their games. Their goal is to create enjoyable gaming experiences while maintaining a positive company culture and engaging in charitable initiatives.