About G2
G2 is a tech marketplace that helps businesses find, review, and manage software solutions. It allows users to read verified reviews from other customers, which helps them make informed decisions about the software they need. G2 collects data on buyer intent and market trends, providing insights that are useful for companies of all sizes, from startups to large enterprises. Unlike its competitors, G2 focuses on user feedback and offers tailored marketing solutions to help businesses optimize their software investments. The goal of G2 is to empower companies to make data-driven decisions that enhance their operations and drive growth.
Chicago, IllinoisHeadquarters
2012Year Founded
$250.6MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Consulting, Enterprise SoftwareIndustries
501-1,000Employees
Benefits
Flexible Work Hours
Unlimited Paid Time Off
Risks
Emerging software review platforms may dilute G2's market share with innovative features.
Rapid AI technology evolution may outpace G2's ability to categorize AI-related software.
Partnerships like SecurityScorecard may expose G2 to cybersecurity risks if compromised.
Differentiation
G2 leverages over 1.3 million user reviews for informed software purchasing decisions.
G2's platform serves diverse clients, from startups to large enterprises, across industries.
G2 offers specialized solutions for marketing, sales, and services teams to optimize software investments.
Upsides
G2's new AI Governance Tools category aligns with increased demand for AI management solutions.
Partnership with SecurityScorecard highlights cybersecurity's growing role in software purchasing decisions.
Sydney Sloan's appointment as CMO could boost G2's marketing strategies and brand visibility.
Funding
Total raised$250.57 M
Latest valuation$1.00 B
StageSERIES_D
SERIES C
9/30/2018$55
$500.00 M$30
$150.00 MEARLY VC
11/30/2016$4
$21.50 MSERIES A
6/30/2015$7
$35.00 M$2
$11.50 M