Fyllo

Marketing technology for regulated industries

Chicago, Illinois, United States

About Fyllo

Fyllo provides marketing technology solutions specifically designed for highly regulated industries like cannabis and CBD. The platform helps brands in these sectors navigate complex compliance requirements while enhancing their marketing performance. Fyllo's tools allow clients to create targeted audience segments, personalize their messaging, and optimize their advertising across multiple channels without sacrificing compliance. Unlike many competitors, Fyllo combines its extensive database with compliance expertise, offering a data marketplace where advertisers can access valuable audience insights. The company's goal is to empower brands to effectively reach their target audiences and drive growth while adhering to regulatory standards.

Chicago, IllinoisHeadquarters
2019Year Founded
$93.4MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Consumer SoftwareIndustries
51-200Employees

Benefits

Unlimited PTO
Monthly mobile stipend
Home office stipend
401K matching
Hybrid work schedule
Blue Cross Blue Shield medical coverage
Dental & vision insurance
Parental leave
Pre-tax commuter programs
Learning & development programs

Risks

Transition to privacy-compliant segments may face execution and adoption challenges.
Cannabis spending volatility could impact Fyllo's revenue projections.
Expansion in Asia-Pacific may encounter diverse regulatory compliance challenges.

Differentiation

Fyllo specializes in compliance solutions for highly regulated industries like cannabis and CBD.
The company offers a unique data marketplace for audience segments to advertisers.
Fyllo's Hypertail PMP uses natural language processing for precise contextual targeting.

Upsides

Fyllo's transition to privacy-compliant contextual segments aligns with post-cookie advertising trends.
Expansion into Asia-Pacific markets indicates growing demand for compliance-driven solutions.
Partnerships like with MadHive enhance Fyllo's geo-targeting capabilities and value proposition.