About Frubana
Frubana connects rural suppliers with urban restaurants in Latin America through a digital platform. It operates in major cities in Mexico, Brazil, and Colombia, providing a wide range of agricultural products to the restaurant industry. The platform streamlines the supply chain, making it easier for restaurants to access fresh produce and other goods. Frubana generates revenue by charging service fees and selling products, which sets it apart from traditional supply chains that often involve multiple intermediaries. The company's goal is to enhance operational efficiency for restaurants while supporting local farmers, ultimately transforming the agricultural and restaurant sectors in the region.
Bogotá, ColombiaHeadquarters
2018Year Founded
$245.1MTotal Funding
SERIES_BCompany Stage
Food & Agriculture, Enterprise Software, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Increased competition from local startups could erode Frubana's market share.
Rising operational costs in major cities may impact Frubana's profitability.
Fluctuations in agricultural product prices could affect Frubana's supply chain stability.
Differentiation
Frubana connects rural suppliers with urban restaurants via a comprehensive digital platform.
The company streamlines supply chains, enhancing operational efficiency for restaurants in Latin America.
Frubana's model aligns with growing interest in sustainable sourcing and local produce.
Upsides
Increased demand for digital supply chain solutions post-pandemic boosts Frubana's market potential.
Rising investment in agri-tech startups supports Frubana's growth and innovation.
Expansion of cloud-based B2B platforms offers opportunities to enhance Frubana's digital infrastructure.
Funding
Total raised$245.13 M
Latest valuation$325.00 M
StageSERIES_B
$65
$325.00 MSERIES A
3/31/2020$25
$125.00 MSEED
3/31/2019$10
$50.00 M