Freestar

Ad monetization solutions for digital publishers

Scottsdale, Arizona, United States

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About Freestar

Freestar specializes in ad monetization solutions for digital publishers, helping them maximize their ad revenue through programmatic advertising techniques. The company offers a range of services, including onboarding, ad serving configuration, and optimization of ad layouts, allowing publishers to focus on content creation. A standout feature is its AMP solution, which delivers higher yields by placing premium ads in front of consumers. Freestar differentiates itself with personalized customer support and a business model that aligns its success with that of its clients.

Scottsdale, ArizonaHeadquarters
2015Year Founded
PRIVATE_EQUITYCompany Stage
Data & Analytics, Consumer SoftwareIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
401(k) Retirement Plan

Risks

Increased competition from new ad tech startups may dilute Freestar's market share.
Ad-blocking technologies and privacy-focused updates could reduce ad monetization effectiveness.
Economic downturns may lead to reduced advertising budgets, impacting Freestar's revenue.

Differentiation

Freestar offers a comprehensive suite of ad management services for digital publishers.
Its AMP solution delivers higher yields, attracting premium advertisers for publishers.
Freestar's 'white glove' service ensures personalized support for optimal ad performance.

Upsides

Partnership with Sourcepoint enhances privacy solutions, attracting privacy-conscious clients.
Hiring Heather Carver as CRO could drive strategic revenue growth and client acquisition.
Acquisition of Sortable expands technological capabilities and client base.