Fnatic operates in the esports entertainment sector, focusing on competitive gaming and related merchandise. The company has professional esports teams that compete in various tournaments, generating revenue through sponsorships and partnerships with major brands. In addition to its teams, Fnatic runs an e-commerce platform where it sells a variety of branded products, including gaming gear like headsets and keyboards, as well as apparel such as jerseys and hoodies. This merchandise is aimed at esports enthusiasts and gamers. Fnatic differentiates itself from competitors by combining its strong brand presence with a diverse range of high-quality products and a commitment to customer satisfaction, including free shipping and warranties on gear. The company's goal is to enhance the gaming experience for its fans and customers by providing top-notch products and supporting the esports community.