Flywheel Software

Integrates customer audiences into data warehouses

Antwerp, Province of Antwerp, Belgium

About Flywheel Software

Flywheel Software enhances marketing and sales tools by integrating customer audiences into major data warehouses like BigQuery, Snowflake, and Redshift. This integration allows businesses to utilize their existing data infrastructure for growth and improved customer engagement. The company primarily serves marketers and data teams, helping them create personalized marketing strategies to retain and win back customers. Flywheel's solutions activate data to drive revenue and provide insights into customer behavior. Unlike competitors, Flywheel focuses on seamless integration with cloud data warehouses and emphasizes privacy compliance, offering features for responsible data handling. The goal is to help businesses unlock their data's potential to drive growth and enhance customer interactions.

Antwerp, BelgiumHeadquarters
2015Year Founded
$11MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
51-200Employees

Benefits

Flexible remote work policies
Flexible schedules and goal-based workstyle
Unlimited vacation policy
Monthly Recharge Days
Free Platinum Health Insurance with Aetna
401(k) Program with Generous Company Match
Flexible PTO and WFH Policies
Quarterly Hackathons to focus on team passion projects
Education Stipend

Risks

Increased competition from other no-code platforms could erode Flywheel's market share.
Reliance on major cloud providers poses a risk if they develop integrated solutions.
Rapid technological advancements could render Flywheel's offerings outdated without continuous innovation.

Differentiation

Flywheel Software integrates intelligent customer audiences into major data warehouses like BigQuery.
The company offers a no-code data activation platform, empowering non-technical users.
Flywheel's AI-driven audience builder, Marve, enhances self-serve data activation capabilities.

Upsides

Increased demand for no-code platforms empowers non-technical users to leverage data.
AI-driven customer segmentation tools enable precise and dynamic audience targeting.
Integration with modern data stacks allows seamless cross-channel marketing strategies.