Flywheel Software enhances marketing and sales tools by integrating customer audiences into major data warehouses like BigQuery, Snowflake, and Redshift. This integration allows businesses to utilize their existing data infrastructure for growth and improved customer engagement. The company primarily serves marketers and data teams, helping them create personalized marketing strategies to retain and win back customers. Flywheel's solutions activate data to drive revenue and provide insights into customer behavior. Unlike competitors, Flywheel focuses on seamless integration with cloud data warehouses and emphasizes privacy compliance, offering features for responsible data handling. The goal is to help businesses unlock their data's potential to drive growth and enhance customer interactions.