About Fairing
Fairing provides data analytics tools for eCommerce businesses to better understand their customers and improve marketing strategies. Their platform includes a question analytics dashboard that collects customer feedback, helping businesses link sales to specific marketing efforts and allocate budgets effectively. Operating on a subscription-based model, Fairing offers easy integration for clients using platforms like BigCommerce, Magento, and WooCommerce. The goal is to enable eCommerce businesses to make informed, data-driven decisions.
New York City, New YorkHeadquarters
2020Year Founded
$4.4MTotal Funding
SEEDCompany Stage
Data & Analytics, Consumer SoftwareIndustries
11-50Employees
Risks
Increased competition from companies like FindMine challenges Fairing's market position.
Dependency on third-party partners from the Partner Program poses performance risks.
Reliance on Shopify's ecosystem could be risky if platform policies change.
Differentiation
Fairing addresses the 'attribution black hole' in digital marketing effectively.
The platform offers easy integration with one-click installations and custom options.
Fairing's Question Stream product and SDK expand compatibility across all verticals.
Upsides
Growing demand for first-party data solutions benefits Fairing's survey-based approach.
Rising adoption of AI-driven analytics enhances Fairing's personalized customer experiences.
Expansion of eCommerce platforms integrating analytics tools boosts Fairing's SDK opportunities.
Funding
Total raised$4.38 M
Latest valuation$22.50 M
StageSEED
$4
$22.50 M