Deserve provides credit card solutions tailored for different market segments, including college students and businesses. Its main product is the "Credit Card as a Service" (CCaaS) platform, which allows businesses to quickly launch customized credit card programs. This platform is flexible, enabling partners to create co-branded cards that fit their branding needs. For individual consumers, especially college students, Deserve offers credit cards designed to help them build credit history, with features like immediate digital wallet integration upon approval. Deserve earns revenue through interest charges, annual fees, and interchange fees for consumer cards, while businesses pay for the use of its CCaaS technology and services. The company's goal is to provide efficient, technology-driven credit solutions that cater to both consumers and businesses.