Curology provides personalized skincare solutions through an online platform. Clients start by completing a questionnaire and uploading photos of their skin, which allows Curology's dermatology providers to create a custom skincare formula tailored to their specific needs. This product is then shipped directly to the client's home. Curology stands out from competitors by focusing on individual skin concerns and offering ongoing support from dermatology professionals, making it particularly appealing to those who have struggled with traditional skincare products. The company operates on a subscription model, with a monthly fee that includes the custom formula and access to dermatological advice, as well as a trial option for new clients.