Cordial

Marketing automation platform for personalized messaging

San Diego, California, United States

About Cordial

Cordial provides a marketing platform that helps brands automate their marketing strategies and send personalized messages to customers based on data. The platform is designed for various clients, particularly retail marketers, who want to engage their customers more effectively. Cordial's system unifies and activates customer and business data, allowing brands to connect with their audience in personalized ways across multiple channels. Users can create and manage dynamic marketing campaigns using built-in tools, which has resulted in increased customer engagement and revenue for those brands. The company operates on a subscription model, charging brands for access to its platform, and it integrates seamlessly with existing business tools for added convenience. A study shows that brands using Cordial can expect significant financial benefits and a quick return on investment, making it a valuable asset in the competitive digital marketing landscape.

San Diego, CaliforniaHeadquarters
2014Year Founded
$80.8MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
Unlimited Paid Time Off
Wellness Program
Phone/Internet Stipend
Family Planning Benefits
Professional Development Budget

Risks

AI hallucination issues could lead to customer dissatisfaction and legal challenges.
Rapid tech advancements may outpace Cordial's feature integration, losing competitive edge.
Economic downturns may reduce subscription revenue as businesses cut marketing expenses.

Differentiation

Cordial's platform unifies and activates limitless customer data instantly for personalized marketing.
Cordial's AI-driven tools enhance marketer productivity and email value beyond content creation.
Cordial's seamless integration with existing business tools adds convenience and efficiency.

Upsides

Cordial's 225% revenue growth shows strong demand for AI-driven marketing tools.
Identity+ taps into anonymous site visitors, boosting engagement and conversion rates.
Partnership with Snowflake enhances real-time personalization, optimizing customer experiences.

Funding

Total raised$80.78 M
Latest valuation$250.00 M
StageSERIES_C
$10
$75.00 M
$15
$75.00 M
$6
$30.00 M
SEED
3/31/2015
$2
$8.50 M