Cordial provides a marketing platform that helps brands automate their marketing strategies and send personalized messages to customers based on data. The platform is designed for various clients, particularly retail marketers, who want to engage their customers more effectively. Cordial's system unifies and activates customer and business data, allowing brands to connect with their audience in personalized ways across multiple channels. Users can create and manage dynamic marketing campaigns using built-in tools, which has resulted in increased customer engagement and revenue for those brands. The company operates on a subscription model, charging brands for access to its platform, and it integrates seamlessly with existing business tools for added convenience. A study shows that brands using Cordial can expect significant financial benefits and a quick return on investment, making it a valuable asset in the competitive digital marketing landscape.