Convertkit

Creator marketing platform with sales funnels

Boise, Idaho, United States

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About Convertkit

ConvertKit is a leader in the creator marketing field, providing an all-in-one platform designed to help content creators like authors, musicians, and podcasters effectively grow and monetize their audiences. Employees at ConvertKit enjoy a culture that emphasizes innovation and empowerment, fostering an environment where creativity flourishes and personal growth is encouraged. With state-of-the-art tools for building landing pages, managing email campaigns, and creating sales funnels, ConvertKit equips its team with the means to stay at the forefront of digital marketing technology.

Boise, IdahoHeadquarters
2013Year Founded
$2.4MTotal Funding
ANGELCompany Stage
Consumer Software, EducationIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Sabbatical Leave
Hybrid Work Options
Stock Options
Company Equity
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Profit Sharing
Employee Stock Purchase Plan
Relocation Assistance
Employee Referral Bonus
Student Loan Assistance
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Childcare Support
Elder Care Support
Pet Insurance
Bereavement Leave
Professional Development Budget
Conference Attendance Budget
Training Programs
Tuition Reimbursement
Professional Certification Support
Mentorship Program
Wellness Program
Mental Health Support
Gym Membership
Commuter Benefits
Meal Benefits
Phone/Internet Stipend
Home Office Stipend
Legal Services
Employee Discounts
Company Social Events

Risks

Increased competition from Mailchimp and AWeber could dilute ConvertKit's market share.
The App Store introduction may lead to security vulnerabilities from third-party developers.
Rebranding to 'Kit' might confuse existing customers and dilute brand recognition.

Differentiation

ConvertKit's App Store allows developers to create integrated apps, enhancing platform functionality.
The Creator Network feature helps creators grow email lists through automated recommendations.
ConvertKit's integration with Mighty Networks supports creators in increasing course and membership sales.

Upsides

Rebranding to 'Kit' and acquiring Kit.com could enhance brand identity and market reach.
The acquisition of SparkLoop strengthens ConvertKit's position in newsletter growth and paid recommendations.
AI-driven personalization in email marketing allows for more tailored and effective content.