ByHeart

Produces and sells infant formula

New York City, New York, United States

About ByHeart

ByHeart produces and sells infant formula, focusing on providing a product that closely resembles breast milk. Their formula features a patented protein blend made from organic, grass-fed whole milk, which is healthier than the skim milk commonly used in other formulas. This product has been clinically tested and is designed to offer benefits such as easier digestion, reduced spit-up, softer stools, better nutrient absorption, efficient weight gain, and longer intervals between nighttime feeds. Additionally, it supports brain and eye development, immune health, and gut health. ByHeart stands out from competitors by maintaining high quality standards, as evidenced by their Clean Label Project Purity Award, which involves rigorous testing for contaminants. The company's goal is to ensure that infants receive safe, nutritious, and high-quality formula, while selling their products through various retail channels, including Target.

New York City, New YorkHeadquarters
2016Year Founded
$248MTotal Funding
LATE_VCCompany Stage
Food & Agriculture, HealthcareIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Parental Leave
401(k) Company Match
Company Equity

Risks

Competition from goat milk-based formulas like Kabrita could impact ByHeart's market share.
Reliance on globally-sourced ingredients poses potential supply chain vulnerabilities.
High costs of organic ingredients may affect ByHeart's pricing and profit margins.

Differentiation

ByHeart uses organic, grass-fed whole milk, unlike competitors using skim milk.
The company's patented protein blend closely mimics breast milk's nutritional profile.
ByHeart has received the Clean Label Project Purity Award for high-quality standards.

Upsides

ByHeart raised $95M to expand its manufacturing and production capabilities.
Increasing demand for organic products aligns with ByHeart's grass-fed whole milk formula.
The rise of e-commerce offers ByHeart opportunities beyond traditional retail channels.