ByHeart produces and sells infant formula, focusing on providing a product that closely resembles breast milk. Their formula features a patented protein blend made from organic, grass-fed whole milk, which is healthier than the skim milk commonly used in other formulas. This product has been clinically tested and is designed to offer benefits such as easier digestion, reduced spit-up, softer stools, better nutrient absorption, efficient weight gain, and longer intervals between nighttime feeds. Additionally, it supports brain and eye development, immune health, and gut health. ByHeart stands out from competitors by maintaining high quality standards, as evidenced by their Clean Label Project Purity Award, which involves rigorous testing for contaminants. The company's goal is to ensure that infants receive safe, nutritious, and high-quality formula, while selling their products through various retail channels, including Target.