Bloomscape

Delivers indoor plants and care products

Detroit, Michigan, United States

About Bloomscape

Bloomscape delivers healthy indoor plants directly to customers' homes, making plant ownership easy and accessible. Customers can browse a variety of plants and plant care products on the website, select their favorites, and place an order for home delivery. Each plant comes with detailed care instructions to help both novice and experienced gardeners keep their plants thriving. Bloomscape also offers various pot options and plant-related accessories, enhancing the overall plant care experience. The company stands out from competitors by prioritizing customer service, providing support for issues like damaged items, and offering tracking for all orders. Bloomscape's goal is to promote plant ownership and care, especially among urban dwellers who may lack access to traditional garden centers.

Detroit, MichiganHeadquarters
2017Year Founded
$23.5MTotal Funding
SERIES_BCompany Stage
Consumer Software, Consumer GoodsIndustries
11-50Employees

Risks

Rising competition from online plant retailers like The Sill and Léon & George.
Potential supply chain disruptions due to climate change affecting greenhouse partners.
Increasing shipping costs could impact Bloomscape's profit margins.

Differentiation

Bloomscape offers home-ready plants with detailed care instructions for easy maintenance.
The company provides a unique digital plant-care app for personalized customer engagement.
Bloomscape's customer service includes support for damaged plants and order tracking.

Upsides

Increased interest in indoor gardening boosts demand for Bloomscape's home delivery model.
The acquisition of a plant-care app enhances customer satisfaction and loyalty.
Sustainability trends align with Bloomscape's eco-friendly sourcing and packaging practices.