BetterCloud specializes in SaaSOps, focusing on optimizing and securing the digital workplace for organizations that use multiple Software-as-a-Service (SaaS) applications. Its platform offers tools for IT professionals to manage, monitor, and secure these applications, helping them maintain control over their digital environments. BetterCloud's services include directory integration, file alerts, workflows, and privilege management, which automate routine tasks and enhance security. Unlike many competitors, BetterCloud provides a comprehensive suite of features tailored to the needs of both small businesses and large enterprises, making it easier for clients to manage their SaaS ecosystems. The company's goal is to streamline operations and reduce complexity for IT departments, ensuring compliance with industry standards while continuously updating its platform to meet evolving client needs.