About Audigent
Audigent operates in the programmatic advertising market, focusing on data activation, curation, and identity solutions. The company provides tools like Hadron and CognitivePMP, which utilize artificial intelligence and machine learning to optimize consumer data for advertisers. This allows advertisers to reach their target audiences more effectively, while publishers can offer curated inventory based on data insights. Audigent's business model is centered around supplying first-party and contextual data to advertisers, ensuring that ads are delivered to the right audience at the right time. Unlike competitors, Audigent combines premium publisher inventory with exclusive data, enhancing ad targeting and performance. The company's goal is to improve the efficiency of digital advertising by providing tailored data and inventory solutions.