Assurance IQ helps individuals find the right insurance and personal finance solutions. As a licensed insurance agency, it offers personalized recommendations for various types of insurance, including health, life, and short-term medical coverage. Clients can receive tailored suggestions based on their specific needs, making the insurance shopping process easier. Assurance IQ operates a technical platform that streamlines this process, allowing users to make informed decisions without any cost, as the company earns commissions from insurance providers when policies are purchased through its platform. Unlike many competitors, Assurance IQ benefits from being a subsidiary of Prudential Financial, which provides strong financial support and industry knowledge. The company's goal is to enhance the personal and financial well-being of its clients while expanding its operations and maintaining a high level of customer service.