About AppLovin
AppLovin provides tools and services for mobile app developers to help them grow their businesses. Their platform assists developers in acquiring new users, monetizing their apps through in-app advertising, and analyzing user data to enhance app performance. AppLovin's offerings cater to various stages of an app's lifecycle, including user acquisition, ad monetization, and analytics. Unlike many competitors, AppLovin has a diverse revenue model that includes automated ad management and user acquisition services. The company aims to strengthen its market position through strategic acquisitions, integrating new technologies to improve its service offerings.
Palo Alto, CaliforniaHeadquarters
2012Year Founded
$396.9MTotal Funding
IPOCompany Stage
Data & Analytics, Consumer Software, GamingIndustries
501-1,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Employee Stock Purchase Plan
Risks
Increased competition from SayGames in hybrid-casual games challenges AppLovin's market share.
Privacy restrictions impact AppLovin's user acquisition services.
Rapid evolution of hybrid-casual games requires AppLovin to adapt strategies.
Differentiation
AppLovin offers end-to-end software and AI solutions for app developers.
The company integrates AI in ad management to enhance targeting and monetization.
AppLovin's acquisition strategy strengthens its market position and service offerings.
Upsides
AppLovin's AI software update catalyzed significant growth in 2023.
The mobile gaming market is shifting towards sophisticated analytics tools.
Strategic acquisitions like Machine Zone expand AppLovin's technological capabilities.
Funding
Total raised$396.89 M
Latest valuation$28.60 B
StageIPO
POST IPO DEBT
9/30/2021$1.5 K
IPO
3/31/2021$2.0 K
$28.60 BGROWTH EQUITY VC
6/30/2018$400
DEBT
10/31/2017$841
$4
$20.00 MCONVERTIBLE
10/31/2013N/A