Analytic Partners

Provides marketing analytics and consulting services

New York City, New York, United States

About Analytic Partners

Analytic Partners provides analytic solutions that assist brands in making informed strategic decisions to foster growth. The company specializes in marketing analytics and offers a range of services that extend beyond traditional marketing mix modeling to include Commercial Analytics, which helps clients gain a comprehensive perspective for future decision-making. Their products work by utilizing advanced analytics to evaluate marketing effectiveness and revenue performance, allowing clients to optimize their marketing strategies. Unlike many competitors, Analytic Partners combines consulting with software solutions, generating revenue through service fees and software subscriptions. The goal of Analytic Partners is to enhance marketing efficiency and deliver a strong return on investment for their clients.

New York City, New YorkHeadquarters
2000Year Founded
PRIVATE_EQUITYCompany Stage
Data & Analytics, Consulting, Enterprise SoftwareIndustries
201-500Employees

Benefits

Hybrid Work Options
Professional Development Budget

Risks

Integration challenges from Analyx and Magic Numbers acquisitions may cause operational inefficiencies.
Data privacy regulations in Europe could increase compliance costs and constraints.
Economic instability in Europe may affect the performance of newly acquired entities.

Differentiation

Analytic Partners leverages adaptive modeling to enhance marketing ROI and customer engagement.
The company offers Commercial Analytics for a holistic view of strategic decision-making.
Recent acquisitions in Europe expand their analytics capabilities and market presence.

Upsides

Recognition as a leader in Gartner's Magic Quadrant boosts credibility and market positioning.
Partnership with Visa enhances analytics solutions for retail and brand growth.
Growing demand for real-time analytics supports Analytic Partners' innovative offerings.