Allergan Data Labs enhances Allergan's medical aesthetics business by using data to create personalized digital marketing strategies. They focus on consumers interested in cosmetic treatments and procedures, providing tailored marketing campaigns based on individual preferences and behaviors. This approach improves consumer engagement and helps retain customers by fostering loyalty through customized interactions. The company generates revenue by driving interest and sales for Allergan's products and services, measuring success through the performance of their marketing efforts. The team consists of experts in digital marketing, data science, and customer relationship management, working collaboratively to implement effective strategies. The goal of Allergan Data Labs is to create seamless and engaging digital experiences for consumers in the medical aesthetics market.