84.51 Degrees

Data analytics for retail and consumer goods

Cincinnati, Ohio, United States

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About 84.51 Degrees

84.51° offers data analytics and marketing services to retailers and consumer goods companies, helping them understand and engage with their customers. By using advanced data science and predictive analytics, the company analyzes consumer data to provide insights into shopping behavior and preferences. Unlike many competitors, 84.51° operates on a business-to-business model, charging clients for access to its analytics tools and consulting services. The company's goal is to empower businesses with the insights needed to enhance their marketing strategies and customer engagement.

Cincinnati, OhioHeadquarters
2015Year Founded
$5.5MTotal Funding
M_AND_ACompany Stage
Data & Analytics, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
401(k) Retirement Plan
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Hybrid Work Options
Mental Health Support

Risks

Competition from companies like Albertsons could challenge 84.51°'s market position.
Partnerships like Co-op and Walmart may reduce demand for 84.51°'s services.
Consumers returning to brick-and-mortar stores may impact demand for digital insights.

Differentiation

84.51° leverages advanced data science to provide deep consumer insights.
The company is a wholly owned subsidiary of The Kroger Co., enhancing its retail expertise.
84.51° emphasizes a strong, inclusive company culture, driving innovation and employee satisfaction.

Upsides

Increased demand for omnichannel retail strategies boosts need for 84.51°'s analytics.
Rise of retail media networks offers new opportunities for targeted advertising insights.
Economic uncertainty highlights need for predictive analytics in pricing and inventory strategies.