10up specializes in creating and managing websites and digital experiences, primarily using WordPress, which is the most widely used content management system. The company caters to a variety of clients, including media organizations, government agencies, and educational institutions, with notable clients like FiveThirtyEight and Motor Trend. Their services encompass web development, design, and strategy, offering everything from custom website creation to ongoing support and maintenance. They also develop interactive tools and scalable solutions to accommodate high traffic and complex editorial requirements. Unlike many competitors, 10up actively participates in community events such as WordCamp Europe, contributing to the WordPress ecosystem and enhancing their industry reputation. The company's goal is to deliver tailored web solutions that meet the specific needs of their clients while maintaining strong, long-term relationships.