Social Media and Marketing Specialist
Blinkist- Full Time
- Entry Level & New Grad
Candidates should currently be pursuing or recently graduated with a degree in Marketing, Communications, or a related field, possessing a strong understanding of social media platforms and experience creating engaging content. Excellent written and verbal communication skills, along with a talent for creating relatable and engaging narratives, are required, as is strong analytical skills to interpret data and metrics to inform strategies. Furthermore, applicants must be creative thinkers with a passion for community building and social media engagement, and demonstrate the ability to work independently, manage multiple projects, and meet deadlines. Experience with social media management tools like Hootsuite and Buffer is considered a plus, and a positive attitude with a willingness to learn and adapt is essential.
The Social Media Planner & Community Specialist will develop and execute comprehensive social media strategies to amplify the brand message, drive engagement, and grow the audience. They will create and manage content calendars, ensuring a consistent flow of engaging and relevant posts across various platforms, and foster a strong online community by responding to comments, messages, and inquiries. The role involves monitoring social media performance metrics, providing insights on ongoing campaigns, and optimizing strategies based on data. Additionally, the specialist will stay on top of social media trends and best practices, collaborate with cross-functional teams, and represent the brand positively and authentically across social media platforms.
Digital publishing platform for subscription-based content
Substack is a digital publishing platform that connects writers and readers. It allows creators, such as authors, journalists, and chefs, to share their work through newsletters, blogs, podcasts, and videos. Creators can set their own subscription fees, ranging from $5 to $27 per month, enabling them to earn money directly from their content without relying on traditional publishing or advertising. Substack handles administrative tasks, billing, and technical support, allowing creators to focus on their writing. The platform also helps creators grow their audience, as a significant portion of new subscriptions comes from within the Substack network. Substack earns revenue by taking a percentage of the subscription fees, aligning its success with that of its creators. The goal of Substack is to empower creators to monetize their work while providing the necessary tools for managing and expanding their subscriber base.