Substack

Social Media Planner & Community Specialist (Contract, Intern, Part-Time)

Singapore

Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

Candidates should currently be pursuing or recently graduated with a degree in Marketing, Communications, or a related field, possessing a strong understanding of social media platforms and experience creating engaging content. Excellent written and verbal communication skills, along with a talent for creating relatable and engaging narratives, are required, as is strong analytical skills to interpret data and metrics to inform strategies. Furthermore, applicants must be creative thinkers with a passion for community building and social media engagement, and demonstrate the ability to work independently, manage multiple projects, and meet deadlines. Experience with social media management tools like Hootsuite and Buffer is considered a plus, and a positive attitude with a willingness to learn and adapt is essential.

Responsibilities

The Social Media Planner & Community Specialist will develop and execute comprehensive social media strategies to amplify the brand message, drive engagement, and grow the audience. They will create and manage content calendars, ensuring a consistent flow of engaging and relevant posts across various platforms, and foster a strong online community by responding to comments, messages, and inquiries. The role involves monitoring social media performance metrics, providing insights on ongoing campaigns, and optimizing strategies based on data. Additionally, the specialist will stay on top of social media trends and best practices, collaborate with cross-functional teams, and represent the brand positively and authentically across social media platforms.

Skills

Substack

Digital publishing platform for subscription-based content

About Substack

Substack is a digital publishing platform that connects writers and readers. It allows creators, such as authors, journalists, and chefs, to share their work through newsletters, blogs, podcasts, and videos. Creators can set their own subscription fees, ranging from $5 to $27 per month, enabling them to earn money directly from their content without relying on traditional publishing or advertising. Substack handles administrative tasks, billing, and technical support, allowing creators to focus on their writing. The platform also helps creators grow their audience, as a significant portion of new subscriptions comes from within the Substack network. Substack earns revenue by taking a percentage of the subscription fees, aligning its success with that of its creators. The goal of Substack is to empower creators to monetize their work while providing the necessary tools for managing and expanding their subscriber base.

San Francisco, CaliforniaHeadquarters
2017Year Founded
$97.5MTotal Funding
ANGELCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees

Risks

Enterprise offering may lead to competition with established solutions, straining resources.
Elon Musk's acquisition interest could cause market speculation and investor instability.
Integration with Polymarket may expose Substack to reputational risks and regulatory scrutiny.

Differentiation

Substack empowers creators with a subscription-based model, bypassing traditional revenue streams.
The platform offers built-in marketing, aiding creators in growing their subscriber base.
Substack's tools support diverse content, including newsletters, blogs, podcasts, and videos.

Upsides

Spotify integration broadens podcasters' reach, potentially boosting subscribers and revenue.
Mobile editor launch enhances accessibility, increasing content output and engagement.
Enterprise offering partnership with The Free Press opens new revenue streams for Substack.

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