[Remote] Paid Search Manager at Flock Safety

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

3+ years of hands-on paid search experience in high-growth B2B companies
Proven track record of managing budgets of $200K+ per month across Google Ads and Microsoft Ads
Deep expertise in Google Ads and Microsoft Ads platforms
Strong analytical skills with the ability to manipulate and analyze data using Excel/Google Sheets, Sigma, or SQL
Excellent communication skills for presenting performance insights, recommendations, and strategies to cross-functional partners and leadership
Data-driven decision-making approach with a focus on pipeline quality and closed won revenue
Strong project management skills with the ability to manage multiple priorities across different segments, products, and stakeholder groups

Responsibilities

Own the end-to-end paid search strategy across Google Ads and Microsoft Ads, driving qualified pipeline growth across three distinct verticals (B2B, B2Gov, B2SMB) through strategic budget allocation, campaign structures, and performance optimization that aligns with business goals
Manage daily campaign operations and optimization, including keyword research and expansion, ad copy, bid strategy implementation, negative keyword management, and testing of advanced tactics
Develop and execute a continuous testing framework, running A/B tests across ad copy, landing pages, audiences, and bidding strategies, to identify optimization opportunities and drive incremental performance gains
Ensure accurate tracking and reporting of campaign performance, translating data into actionable insights that drive ongoing optimization and learning and reporting regularly to marketing leadership and key stakeholders
Partner cross-functionally with demand generation, SEO/content, product marketing, creative, and marketing operations teams to align paid search with broader marketing initiatives, optimize landing pages, and ensure consistent messaging across channels

Flock Safety

License plate reader cameras for crime prevention

About Flock Safety

Flock Safety provides a system aimed at enhancing public safety through crime prevention while ensuring privacy and reducing bias. The main product is a network of license plate reader cameras that capture essential vehicle information, which helps in solving crimes. These cameras utilize machine learning technology to ensure that the data collected is objective and ethically used. Flock Safety serves a variety of clients, including neighborhoods, businesses, and law enforcement agencies in over 1,000 cities. The company operates on a subscription model, where clients pay for the installation, maintenance, and access to data and analytics. This approach not only generates a steady revenue stream but also allows clients to benefit from ongoing updates and support. Flock Safety's goal is to create safer communities by providing effective crime prevention tools that respect individual privacy and foster trust between the public and law enforcement.

Atlanta, GeorgiaHeadquarters

2017Year Founded

$372.2MTotal Funding

SERIES_ECompany Stage

Government & Public Sector, Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Unlimited PTO

12 paid holidays

Fully-paid health benefits

16 weeks of parental leave

Work from home allowance

Learning & development stipend

Home office stipend

Risks

Privacy concerns may lead to legal challenges affecting ALPR technology operations.

Integration of drone technology may increase operational costs and financial strain.

Economic downturns could reduce client spending on subscription-based services.

Differentiation

Flock Safety integrates ALPR cameras with AI for unbiased crime-solving data.

The company offers a full-service, maintenance-free technology solution for public safety.

Flock Safety's platform combines community power to enhance safety across cities and businesses.

Upsides

Acquisition of Aerodome enhances drone technology for public safety solutions.

Partnership with MS2 expands AI Traffic Analytics capabilities for state agencies.

Solar-Powered Condor video solutions increase market penetration in infrastructure-lacking areas.

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