Head of Affiliates (12-Month Maternity Cover)

Employment Type: Full-time Location Type: Remote Salary: Not specified

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Company Description

Neilson is a Life insurance provider dedicated to helping families secure financial protection. We offer a diverse range of life insurance products through various direct brands and corporate partnerships, focusing on straightforward solutions for our customers.

Our operations span the UK, USA, Canada, Ireland, and Australia, with our head office in Windsor. We also have Thinkbait, an in-house digital marketing agency based in Dublin, Ireland, which comprises digital and performance marketing specialists with UI/UX and SEO expertise, focused on building best-in-class customer journeys. This international presence allows Neilson to attract top talent and pursue our goal of becoming a leading global life insurance provider.

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Position Overview

We are seeking an experienced and commercially astute Head of Affiliates to join our performance marketing team for a 12-month maternity cover contract. This senior leadership role will be responsible for overseeing our affiliate and agency channel, with a particular focus on third-party lead generation (3PL) across the UK, Canada, Australia, and emerging international markets.

The successful candidate will lead a team of Affiliate Managers and collaborate with Compliance, Operations, Data, and Media Buying teams to achieve performance at scale through a growing portfolio of affiliate partnerships. This role requires a blend of partner management expertise, team leadership, performance optimization skills, and cross-functional coordination.

Important Note: This is a remote position, but applicants MUST be located in the United Kingdom to be considered. Unfortunately, we are unable to provide sponsorship for this opportunity.

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Key Responsibilities

Channel Management

• Execute the 3PL strategy across all markets, ensuring partner performance, lead volume, and quality meet commercial targets.
• Provide clear prioritization and direction to the Affiliate team, aligning daily activities with long-term objectives.
• Manage and mentor a team of Affiliate Managers, supporting their professional development and ensuring high standards of execution.

Partner Management

• Maintain strategic relationships with key affiliate partners, including negotiation, performance reviews, planning, and issue resolution.
• Oversee the onboarding and launch of new partners in collaboration with legal, compliance, and tracking teams.
• Identify opportunities to scale high-performing partnerships and improve overall ROI.

Cross-Functional Collaboration

• Work closely with the Compliance team to ensure alignment with regional regulatory requirements.
• Partner with Data and Product teams to implement and refine tracking, attribution, and reporting mechanisms.
• Implement and maintain affiliate tracking systems to ensure accurate measurement and reporting.
• Maintain the quality of performance reports within Power BI, ensuring data accuracy and timeliness.

Performance Monitoring & Optimization

• Monitor partner performance using dashboards and tools such as Leadbyte, Contact State, and Power BI.
• Identify trends in underperformance early and lead the strategy for resolution.
• Oversee testing and creative experimentation initiatives to drive incremental performance gains.

Leadbyte Campaign Management

• Manage daily operations within Leadbyte, including lead routing, cap management, validation rules, and delivery logic.
• Monitor lead quality, pacing, and source-level performance across multiple geographies and campaigns.
• Collaborate with affiliate partners and internal stakeholders to troubleshoot delivery issues and optimize lead flow.

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Key Requirements

• Significant experience in affiliate/performance marketing.
• At least 2+ years of experience in a team leadership role within this field.

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Application Instructions

Not specified

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Location

Remote (United Kingdom)