[Remote] Email Marketing Manager at Ooma

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5+ years of experience in email marketing (B2C, B2B, or SaaS)
Proficiency with marketing automation platforms (e.g., Mailchimp, Marketo) and familiarity with Salesforce
Hands-on coding experience with HTML, CSS, and mobile-responsive email design
Proven expertise in A/B testing, segmentation, and data-driven reporting
Strong copywriting skills with a track record of producing high-impact, conversion-focused marketing content
Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously
Experience with survey platforms (e.g., SurveyMonkey)
Experience developing customer referral and advocacy programs
BA/BS or equivalent experience

Responsibilities

Plan, design, and execute a wide range of email campaigns, including weekly newsletters, lifecycle journeys, and promotional communications
Serve as the subject matter expert on email marketing strategy and best practices
Write and produce dynamic, customer-centric content that inspires action
Drive engagement and growth through targeted cross-sell, upsell, and referral campaigns
Optimize emails for deliverability, mobile responsiveness, and performance (open/click rates, conversions)
Develop and execute A/B testing strategies to continually improve campaign outcomes
Track, analyze, and report on email performance against KPIs, providing actionable insights aligned with industry benchmarks
Partner with stakeholders to leverage customer data, usage insights, and satisfaction benchmarks for campaign optimization
Own and expand customer referral and advocacy programs

Ooma

VoIP communication solutions for homes and businesses

About Ooma

Ooma provides communication solutions through Voice over Internet Protocol (VoIP) technology for both residential and business customers. For homes, Ooma offers devices like the Ooma Telo, which connects to the internet and existing phone lines, allowing users to make voice calls with features such as voicemail, caller ID, and 911 service at lower costs than traditional phone services. For businesses, Ooma has the Ooma Office product line, which includes features like virtual receptionists and mobile app integration, designed for small and medium-sized enterprises. Ooma's business model includes selling hardware devices with a one-time cost, followed by subscription plans for additional services, ensuring a steady revenue stream. The company's goal is to provide affordable and user-friendly communication solutions that meet the needs of both residential and business clients.

Sunnyvale, CaliforniaHeadquarters

2004Year Founded

$92.8MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Commuter Benefits

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Paid Vacation

Employee Assistance Program

Risks

Emerging VoIP providers offering cheaper services threaten Ooma's market share.

Rapid POTS phase-out invites competition from alternative tech solutions.

Ooma's hardware reliance may be challenged by software-only competitors.

Differentiation

Ooma offers a unique POTS replacement solution with its AirDial product.

The company provides both residential and business VoIP services, catering to diverse needs.

Ooma's hardware and subscription model ensures a steady revenue stream.

Upsides

Growing demand for POTS replacement boosts Ooma's AirDial market potential.

Partnerships with Carahsoft and 3Phase expand Ooma's reach in key sectors.

Recognition from PCMag enhances Ooma's reputation, attracting more business customers.

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