[Remote] Director, Demand Generation & Customer Lifecycle at Brightseed

Charlotte, North Carolina, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s degree in marketing or equivalent relevant experience
10+ years in marketing
Proven work experience in customer acquisition, lifecycle and retention management
Technical expertise with CRM and analytical systems
Knowledge of online marketing methods and best practices
Strong communication skills along with a customer-oriented attitude
Ability to take complex information and communicate it clearly
Excellent project management skills
Entrepreneurial with an ability to create and follow plans
Experience leading teams, including remote and virtual employees
Comfortable with both big-picture strategy and in-the-weeds execution

Responsibilities

Oversee the production, execution and reporting of communication tactics
Work with a creative agency to develop the content needed to execute marketing campaigns
Development of testing strategies to guarantee the most efficient and effective communication approach
Suggest new methods to address customers’ needs
Work with technology partners on new data or technology requirements
Manage vendor relationships and budgets

Skills

Brightseed

AI platform for discovering health-boosting compounds

About Brightseed

Brightseed discovers beneficial compounds in nature that can enhance human health using artificial intelligence. Their Forager® platform identifies bioactive compounds—small molecules from plants and microbes that positively affect biological functions. They also offer Brightseed™ Bio Gut Fiber, which contains bioactives that support gut health. By partnering with companies, Brightseed provides insights into bioactives and their health benefits, aiming to unlock the potential of these compounds.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$123.8MTotal Funding

GRANTCompany Stage

AI & Machine Learning, HealthcareIndustries

51-200Employees

Benefits

Hybrid work flexibility

Medical, dental, & vision

Unlimited PTO

Life insurance

EAP

401(k) plan

Mental health platform

Employee discounts

Cell phone & commuter costs

Parental leave

Risks

Increased competition from established brands like Centrum in the bioactive market.

Over-reliance on partnerships like Manitoba Harvest could limit market reach.

Regulatory scrutiny poses challenges as Brightseed expands in the health and wellness sector.

Differentiation

Brightseed uses AI to discover bioactives, accelerating discovery from years to months.

Forager® A.I. maps bioactives to health outcomes with unprecedented accuracy and speed.

Brightseed's Bio Gut Fiber is made from upcycled hemp hulls, appealing to eco-conscious consumers.

Upsides

Growing consumer interest in personalized nutrition boosts demand for Brightseed's bioactive products.

Rising gut health awareness increases demand for Brightseed's gut health-focused bioactives.

Regulatory support for bioactives in supplements facilitates Brightseed's market expansion.

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