Demand Generation Manager

Position Overview

Vidyard is seeking a results-driven Demand Generation Manager to fuel pipeline growth and customer acquisition. Reporting to the Director of Demand Generation, you will design and execute integrated, multi-channel marketing campaigns that generate qualified pipeline and accelerate revenue. You’ll partner closely with Sales, Product Marketing, Content, and Partnerships to drive end-to-end campaign excellence, from ideation to execution to measurement.

This is a highly cross-functional role ideal for a data-driven marketer who thrives in a fast-paced, collaborative environment and is passionate about scaling impact through innovation and optimization. As part of a company that’s building AI-enabled products, we’re looking for someone who is comfortable using AI tools to enhance their own work and accelerate outcomes. You’ll be part of a culture that values experimentation, continuous learning, and finding smarter ways to solve problems.

Company Information

Vidyard is the leading provider of AI-powered video messaging, video hosting, sales prospecting, and buyer engagement solutions for modern revenue teams. Trusted by over 100,000 companies, Vidyard empowers go-to-market teams to connect with buyers in more personal, impactful ways at scale. From prospecting to post-sale, Vidyard helps businesses accelerate deal cycles, increase close rates, and humanize digital communication. With best-in-class AI-generated video tools, real-time engagement analytics, and AI-powered video workflows, Vidyard is redefining how companies grow revenue through video.

About the Team

Our Marketing team is a collaborative group of demand generation experts, product marketers, brand strategists, and growth specialists focused on attracting, converting, and engaging Vidyard’s users.

Responsibilities

• Own the strategy and rollout of integrated campaigns across paid media, email, social, and more to drive awareness, engagement, and conversion.
• Collaborate with Product Marketing, Sales, Content, and Partnerships to ensure demand gen programs are aligned with business priorities and deliver on business outcomes.
• Craft clear, effective written copy across emails, landing pages, and ad copy, aligned with our product messaging and brand voice.
• Develop and scale account-based marketing strategies in close partnership with Sales to engage priority accounts and accelerate key opportunities.
• Own end-to-end planning and execution of webinars, trade shows, field events, and co-marketed partner programs.
• Co-create and launch campaigns with strategic partners including joint webinars, whitepapers, and co-branded landing pages to drive pipeline.
• Build and refine automated nurture tracks to move leads efficiently through the funnel and ensure smooth MQL-to-SQL handoff, partnering with the XDR team.
• Monitor campaign performance and pipeline contribution using tools like Salesforce and Marketo. Apply insights to continuously test, refine, and scale programs.
• Keep current on marketing trends and AI-powered technologies to innovate and improve marketing effectiveness.

Requirements

• 5+ years of B2B SaaS demand generation experience with a proven track record of building pipeline and driving revenue through integrated campaigns.
• Deep knowledge of lead generation, ABM, funnel metrics, and pipeline acceleration strategies.
• Hands-on experience with marketing automation (Marketo experience required) and CRM systems (Salesforce).
• Strong project management skills and ability to balance multiple priorities. Familiarity with tools like Asana is a plus.
• Excellent written and verbal communication skills; ability to influence and collaborate across departments.
• A growth mindset, you’re curious, creative, data-obsessed, and thrive on testing and learning.

Location

This is a remote role open to candidates located in Canada and the US. Please ensure to apply to the appropriate posting based on your location.

Employment Type

• [Employment Type Not Specified]

Salary

• [Salary Not Specified]

Location Type

• Remote