Unity

Campaign Specialist Customer Marketing

Lisbon, Lisbon, Portugal

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Enterprise Software, Cloud Computing, Business SoftwareIndustries

Customer Marketing Campaign Specialist (Interim)

Employment Type: Full-time Location Type: Remote Duration: 12-month interim position (September 2025 - September 2026)


Company Description

Meet Unit4. We’re a fast-paced growth cloud company, changing the game in ERP for mid-market people-centric organizations. We’re on a mission to turn 40 years of conventional legacy ERP software on its head and re-write the industry. We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. We’ve innovated and taken a new approach to delivering ERP that works for people. Self-driving, adaptive and intuitive software that is changing the way people work. Our solutions empower people and deliver a better people experience so people can spend time on meaningful high value work they live for.

Read more on our website about how we transform work and how people feel about it, so our customers and their people can thrive.


Position Overview

Unit4 is seeking a Customer Marketing Campaign Specialist for a 12-month interim position covering a maternity leave. This role focuses on the planning, creation, and execution of global marketing campaigns targeting our existing customer base. All campaigns should contribute to an excellent customer experience and deliver a strong, consistent customer journey. We're looking for someone who thrives on the complexity of marketing campaigns, gets things done, and brings energy and enthusiasm to a global, collaborative team.

You’ll lead cross-sell campaigns targeting Finance, Procurement, IT, and HR audiences, as well as drive initiatives around our SaaS solutions and customer migration to the cloud. This is a highly operational role, with a focus on designing and managing a high-quality global customer campaign mix, driven by relevant and engaging content, through our digital marketing tech-stack.

You'll be a part of the Global Customer Marketing Team and collaborate closely with other teams such as the Global Demand Center, ABM Centre of Excellence, Communications Team, Events Team, regional field marketing and product marketing teams. This position reports to the Global Customer Marketing Director.

Beyond the responsibilities and requirements outlined below, we’re excited to welcome a colleague who brings passion for customer success, curiosity about benefiting from digital marketing technologies, and a collaborative mindset that thrives in a high-performing team.


Responsibilities

  • Project manage multiple global campaigns together with global teams and regions.
  • Coordinate campaign content creation such as factsheets, videos, whitepapers, landing pages, and email nurtures at an operational level.
  • Work with various business stakeholders and solution experts across the business on campaign structure and content creation definitions.
  • Work with global and regional marketing teams on campaign localizations and execution.
  • Build up and execute on webinars for our existing customer base, with end-to-end project management ownership.
  • Support customer communication and content, including newsletters, community articles, blogs, and email campaigns.
  • Track, monitor, and report on progress toward quarterly and annual goals; continuously analyze campaign performance to optimize and identify gaps.
  • Oversee database of existing customer accounts and the key roles within them, including augmenting and expanding contact and account data.
  • Communicate key programs and assets to internal stakeholders as requested, across multiple departments.
  • Getting things done.

Requirements

  • Minimum 3 years of campaign management experience, ideally in a B2B cloud software company.
  • Strong writing skills in English are required; additional European language skills are a plus.
  • Bachelor’s degree required, preferably within marketing or similar.
  • A great storyteller who understands messaging across multiple audiences.

Application Instructions

Salary: Not specified

Skills

Customer Marketing
Campaign Planning
Campaign Execution
Digital Marketing
Content Marketing
SaaS
ERP
Cross-sell Campaigns
Customer Journey
Marketing Tech-Stack

Unity

Real-time platform for interactive content

About Unity

Unity Technologies provides a platform for creating 2D, 3D, virtual reality (VR), and augmented reality (AR) content. Its main product is a real-time development platform that allows users to build and deploy interactive content across various devices, including mobile phones, PCs, and gaming consoles. Unity operates on a subscription model, offering different plans to cater to the needs of hobbyists, professional developers, and large enterprises, including free options for smaller developers. The company stands out from competitors by serving a wide range of industries, such as gaming, film, automotive, architecture, engineering, and construction, making it a versatile tool for many applications. Unity's goal is to empower creators by providing them with the tools and support needed to bring their ideas to life.

San Francisco, CaliforniaHeadquarters
2009Year Founded
$869.1MTotal Funding
IPOCompany Stage
Enterprise Software, Entertainment, GamingIndustries
5,001-10,000Employees

Benefits

Comprehensive health, life, and disability insurances
Commuting subsidy
Employee stock ownership
Comprehensive retirement/pension plans
Generous vacation and personal days
Paid leave for new parents
Wellness and fitness subsidy
Office food and free snacks, including lots of healthy options!
Mental health and Wellbeing programs and support
Employee Resource Groups
Global Employee Assistance Program
Training and development programs
Volunteering and donation matching program

Risks

Increased competition from Unreal Engine with advanced graphics and free source code.
Open-source platforms like Godot offer free alternatives to Unity's subscription model.
Recent pricing changes may lead to backlash from small developers.

Differentiation

Unity offers a comprehensive platform for 2D, 3D, VR, and AR content.
Unity's subscription model caters to both small developers and large enterprises.
Unity's real-time development platform supports cross-platform deployment on mobile, PC, and consoles.

Upsides

Unity's acquisition of SyncSketch enhances remote collaboration capabilities.
Unity's Indie Game Developer Accelerator Program supports the growing indie game market.
Unity's tools are widely used in expanding AR and VR markets.

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