Zwift focuses on virtual training for cycling and running, offering an app that turns indoor workouts into engaging experiences. Users can train, compete, and socialize in virtual worlds, making fitness enjoyable for both casual and serious athletes. The app features structured workouts, social group rides, and virtual races against real athletes worldwide. Zwift operates on a subscription model, allowing new users a 7-day free trial, followed by a monthly fee of $14.99. The company also sells training equipment and apparel through its online shop. Zwift's global community connects fitness enthusiasts, enhancing motivation and competition among users.