Zwift

Virtual training platform for cycling and running

Long Beach, California, United States

About Zwift

Zwift focuses on virtual training for cycling and running, offering an app that turns indoor workouts into engaging experiences. Users can train, compete, and socialize in virtual worlds, making fitness enjoyable for both casual and serious athletes. The app features structured workouts, social group rides, and virtual races against real athletes worldwide. Zwift operates on a subscription model, allowing new users a 7-day free trial, followed by a monthly fee of $14.99. The company also sells training equipment and apparel through its online shop. Zwift's global community connects fitness enthusiasts, enhancing motivation and competition among users.

Long Beach, CaliforniaHeadquarters
2014Year Founded
$597.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Consumer GoodsIndustries
201-500Employees

Benefits

Performance Bonus
Company Equity

Risks

Increased competition from apps like Peloton and Rouvy could impact Zwift's market share.
Free or lower-cost fitness apps may attract budget-conscious consumers away from Zwift.
Data privacy concerns with API integrations could lead to user distrust and attrition.

Differentiation

Zwift transforms indoor workouts into immersive, interactive experiences using gaming technology.
The platform connects users globally, fostering a social and competitive fitness community.
Zwift offers a subscription model with additional revenue from training equipment and apparel sales.

Upsides

Integration with wearable technology enhances user experience and performance tracking.
The rise of VR in fitness apps could enhance Zwift's virtual training environments.
Social fitness trend aligns with Zwift's community-focused platform, boosting user engagement.

Funding

Total raised$597.79 M
Latest valuation$1.00 B
StageGROWTH_EQUITY_VC
$27
$136.00 M
ANGEL
12/31/2015
$10
$50.00 M
SEED
12/31/2013
N/A
$1.75 M