ZURU operates in three main sectors: toys, consumer goods, and construction technology. In the toy industry, ZURU Toys is recognized as one of the largest companies globally, offering popular brands like Bunch O Balloons and Mini Brands, and distributing products to major retailers in over 120 countries. ZURU Edge focuses on consumer goods, targeting modern consumers with innovative products in categories such as Baby Care and Beauty, making it one of the fastest-growing companies in this sector. ZURU Tech aims to enhance the construction industry by introducing more flexible and efficient building processes. The company stands out from competitors by leveraging advanced automation and technology in its manufacturing, allowing for high-quality products at competitive prices. ZURU's goal is to disrupt traditional markets and create new-generation brands across its sectors.